Brochures, Rack Cards & Logos
If you don't have a logo, you should. It allows people to associated your business with a symbol that puts a face on both your company, your website, brochures, rack cards and business cards. We can help with your logo design.
Once your website is up and running, it's always a good idea to have brochures, rack cards and business cards created, based on the overall theme (look) of your site and its contents. Always put your website URL on the brochure and rack cards, along with an email address and phone number.
When a visitor arrives at your site, after viewing your brochure or rack card, the site will already be somewhat familiar to them and they'll feel right at home. A subset or a condensed version of the information contained on your website should be on your brochure and rack cards. It should neither be too much nor too little information and should be just enough to peak someone's interest.
With the 'branding' (look and feel) of your brochure and rack cards all being very similar to your website, you demonstrate consistency and a level of commitment that tells people you put a lot of thought and effort into how you want to be perceived (in a GOOD light).
